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18 September 2017

The International Currency Association (ICA) has today announced the appointment of its new Director General as Guillaume Lepecq.

He has focused on helping and advising payment professionals with value-added business insight and marketing solutions in the payments value chain. He has also written a number of publications and reports detailing the role of cash in society and the means by which it flows across the economic landscape including: “Cash Essentials - Beyond Payments”, “The Future of Cash”, “The Future of Smart Payments” and “Managing the Changeover to the Euro”.

Barna Barabás, Chairman of the ICA, said “We are delighted to have the experience of Guillaume, I believe he is ideally qualified to successfully deliver the ICA’s work across the globe. The ICA was founded to create a cohesive voice for the currency industry, and to identify and prioritise research and best practice sharing in order to drive the constant innovation needed to keep currency as a preferred payment of choice. Guillaume will play a key part in driving the currency industry’s advocacy activities on global key policy issues affecting the industry.”

Guillaume Lepecq said “I am honoured to accept the challenge of helping create a cohesive voice for the currency industry, to help drive innovation required to keep currency as a preferred payment choice and to support our members in building and connecting a global community.”


The International Currency Association continues to grow in numbers, representing members from across the currency industry and the globe.

For further information about the ICA visit

If you have a press enquiry, contact the ICA secretariat.

Tel: +44 (0)1932 785 680       



Press Release

Press Release

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